Articles

The Future of Mobile is Now
Presented by Tony Busacca
Written by Jessica Tsai
Posted August 26, 2009

For a look at destinationCRM's complete coverage of CRM Evolution '09, click here.For all the live-twittering, follow @CRMe09 on Twitter, or †see all the tweets under the hashtag #CRMe09.

CRM Evolution '09, Day 2: Mobile applications are bridging the gap between sales and CRM.

NEW YORK — As a former salesperson himself, Tony Busacca says he's intimately familiar with the field's most common question: "Did I make the sale?" And yet, at a Tuesday session here at the CRM Evolution conference, Busacca -- now a principal at On-Course Advisors -- challenged the audience to focus not on the sale, but on the information gathered as a result of the sale. More to the point, he said, companies have to focus on customer needs, whether or not those needs were satisfied by the sale.

That's the very nature of sales intelligence, Busacca told the crowd, and it must be aligned with CRM. Unfortunately, of the three main components of CRM -- marketing, sales, and customer service -- Busacca argued that sales tends to be the least connected. "Sales wants to exchange information," he said, "but only to the extent that it matters to the sale." Driven by organizations demanding greater intelligence, Busacca argued that mobile technology is finally poised to modify that behavior.

According to Busacca, three primary challenges occur when attempting to tie CRM to the sales cycle:

  • capture and validation of information;
  • synchronization of information with other departments and disparate data sources; and
  • timeliness of recording information.

Busacca suggested that the promise of mobile CRM is that it will enable real-time communication, from the point of contact to the point of utilization. Thanks to the increasing use of smartphones and complex mobile applications, he said, companies can now realize numerous benefits, such as increased brand awareness, new customer acquisitions, and decreased cost of service. Citing a survey his firm conducted in 2008, Busacca outlined the business-use drivers for adoption of mobile technology:

  • Improve customer service..................................59 percent
  • Increase efficiency.............................................53 percent
  • Increase profitability..........................................29 percent
  • Create a globalized customer base.....................19 percent
  • Become physically closer to customer................18 percent.

Mobile has become so mission-critical, Busacca argued, that organizations should pursue a related initiative simply because the capability now exists. The effort alone, he said, can help produce the intelligence necessary to:

  • create new products;
  • expand markets; and
  • reduce expenses.

"The ability to access information, how you need it, and when you need it," Busacca said, "is probably the clearest definition of a mobile CRM solution." More important, in an age where the consumer is in control, any company that makes it convenient for customers to interact -- wherever and whenever the customers prefer -- will have a competitive advantage. "The greatest fear of a salesperson is walking into a meeting and being ill-informed," he said. Mobile CRM will address that concern with real-time communication.

It wasn't that long ago, Busacca recalled, that many people were skeptical of adequately conducting business over a mobile device. And yet, despite the economic downturn, high-tech market research firm Canalys reported in November 2008 that smartphone shipments in the third quarter of 2008 rose nearly 28 percent year-over-year. Busacca also noted that two-thirds of today's companies have expressed the intent to deploy mobile applications.

Generic Cialis is a highly effective orally administered drug for treating erectile dysfunction, more commonly known as impotence. Recommended for use as needed, Cialis can also be used as a daily medication.

Cialis 120 Pills 20mg $270 - $2.25 Per pill
Cialis 120 Pills 20mg $270 - $2.25 Per pill
Cialis 180 Pills 20mg $345 - $1.92 Per pill
Cialis 240 Pills 20mg $420 - $1.75 Per pill
Cialis 30 Pills 50mg $175 - $5.83 Per pill
Cialis 360 Pills 20mg $555 - $1.54 Per pill



MorrowElyWaitsfieldGreenvilleLanesboroOld ForgeSinclairvilleEast BrunswickLowville


Cost of arimidex generic donde consigo cialis generico en mexico price of seroquel without insurance seroquel 300 mg cost. Cialis available over the counter cialis generika holland cost of propecia uk llten generika cialis prescription drug etodolac 400 mg. Cost of arimidex at walmart seroquel price in pakistan seroquel price with insurance how much does generic propecia cost much does seroquel cost street proscar vs propecia cost. Arimidex retail price hay generico de cialis en mexico seroquel pill price seroquel xr 50 mg price clomid and nolvadex for sale uk. Arimidex drug cost seroquel cost uk finasteride in 1 mg tabs cialis generico en farmacias similares mexico. Seroquel cost australia seroquel cost assistance seroquel price costco precio del cialis generico en mexico en que farmacias venden cialis generico en mexico. Seroquel xr cost canada finasteride tabs 30's 5mg arimidex 1 mg price in uk arimidex anastrozole 1 mg price seroquel cost usa price of arimidex 1 mg in india. is cialis available over the counter in france cialis generika kaufen erfahrungen arimidex 1mg tablets price seroquel xr price 50 mg. Cialis generika hersteller liquid nolvadex pct for sale seroquel prices walmart seroquel 25 price cialis generika g√ľnstig kaufen seroquel xr price costco. Seroquel pharmacy price seroquel xr 300 price seroquel 400 street price seroquel xr retail price price for seroquel xr walmart cost for seroquel. Arimidex price uk post cycle therapy nolvadex for sale quien vende cialis generico en mexico seroquel cost help seroquel 25 mg price australia. Donde compro cialis generico en mexico is cialis over the counter in united states buy cialis super active online. Arimidex drug price Where to